your product can find its own profitable village of happy customers.
March 6th, 2009 • advice, jobby
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3. The village is your customer
Once upon a time, the bread baker and his village were stuck with one another. If he baked lousy bread, he had to look his neighbors in the eye and face their scorn. The fact that his customers were his neighbors kept him on the straight and narrow. There was no difference between his professional reputation and his personal one.
Huge 20th-century industrialism made that seem irrelevant and quaint. We had no idea what kind of person made the toy or car or loaf of bread we just bought, and we forgot to even wonder.
Now the village is back. If we blow it, customers publicly rap on our window (with social media, blogs or Twitter) and give us a piece of their mind.
Once again, our reputation and our products are one and the same. What we create doesn?t have to be perfect, but it does have to show that we give a damn.
The inconvenient part is that the village isn?t stuck with you. If your baguette isn?t great, your customer can FedEx something from an artisanal bakery in Napa or Madison or Boca Raton.
The cool part, though, is that if you make something handmade (even if it?s delivered in pixels), personal, and/or magnificently useful, your village can and will find you. Whether you make homespun yarn or an interactive course on how to start a dog-walking business, your product can find its own profitable village of happy customers.
via: (Four Old-School Reasons Why You Can Thrive in this Recession ? Copyblogger)
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